Architecture websites are built to impress humans, not search engines. High-resolution renders, custom builders, and heavy galleries create the exact conditions Google penalizes: slow load times, poor Core Web Vitals, and pages crawlers can't fully read. Technical SEO for architects is the work of fixing that foundation — so the portfolio that wins your pitches can actually be found in the first place.

Most firms have never had a technical audit, which means indexation errors, render-blocking assets, and missing schema are quietly capping every other marketing effort. We diagnose and resolve those blockers, then build the structured-data and site-architecture layer that tells Google exactly what you design and where you work. Technical work is one pillar of our full SEO for architects service.

There's a second return on this work that most firms don't expect. The defects that make a portfolio site hard for Google to read are largely the same defects that make it hard for a person using a screen reader: renders uploaded without descriptive alt text, lightbox galleries that can't be operated by keyboard, heading hierarchies that exist visually but not structurally. Fixing the image pipeline and the markup serves both at once, which is why we treat accessibility and technical SEO as a single workstream rather than two budgets — the reasoning is set out in our Accessibility Statement.