1. Agreement

These terms govern use of seoforarchitect.com and, where no separate signed agreement exists, the services SEOPals LLC provides to a client. Where a signed statement of work or master services agreement exists and conflicts with these terms, the signed document controls.

2. Scope of services

Services are defined in a written proposal or statement of work that lists deliverables, cadence, and fee. Typical scope includes technical remediation of portfolio and gallery pages, keyword and content strategy, on-page optimization, service-area and project-type page production, Google Business Profile and local citation work, editorial link acquisition, and monthly reporting. Anything not named in the statement of work is out of scope until both parties agree to it in writing.

Search engines are third-party systems we do not control. Our obligation is to perform the contracted work competently and on schedule — it is not an obligation to achieve a specific ranking, traffic figure, or lead volume. See the Results & Earnings Disclaimer.

3. Client responsibilities

SEO engagements stall on access and approvals far more often than on strategy. To perform, we need timely delegated access to your website, analytics, Search Console, and Google Business Profile; a named decision-maker empowered to approve content; and factual review of any claim we publish about your firm — project details, credentials, licensure, service areas, and awards. You are responsible for the accuracy of information you supply about your practice, and for holding the rights to any project photography, renders, or copy you provide for publication.

4. Fees and billing

Fees, billing frequency, and any minimum term are stated in the statement of work. Recurring engagements are billed monthly in advance and are due net 15. Late payment may result in work being paused after written notice; we will not withhold accounts or credentials as leverage over a billing dispute. Third-party costs — paid tooling, stock imagery, publication fees where applicable — are disclosed and approved in advance and are not marked up unless the statement of work says so.

5. Cancellation and refunds

Either party may terminate a recurring engagement with 30 days written notice. Work already performed in the current billing period is not refundable, because SEO deliverables are produced and published in the period they are billed for. Fees paid in advance for work not yet started are refundable in full. Fixed-scope projects such as a one-time audit are refundable only where the deliverable has not yet been issued.

6. Ownership of deliverables

On payment for the period in which it was produced, all content, page templates, schema markup, keyword research, and reporting we create for you becomes your property. That includes the pages themselves — you keep them if we part ways. We retain ownership of our internal processes, checklists, proprietary tooling, and any reusable framework that is not specific to your firm, and we may use anonymized, non-identifying performance learnings to improve our practice.

7. Confidentiality

Each party will protect the other's non-public information. We will not identify you as a client, publish your results, or use your logo without written permission. Client performance data is never shared with, or used to benefit, a competing firm in your market.

8. Exclusivity by market

We take one architecture client per metropolitan market, per discipline. If we are optimizing a residential practice in a given metro, we will not take a second residential practice competing for the same regional terms while that engagement is active. Adjacent disciplines in the same metro — a commercial or healthcare-focused practice, for example — are not treated as conflicting, because the keyword sets and client journeys don't overlap materially.

We disclose any potential conflict before a proposal is issued rather than after a contract is signed. If a conflict emerges mid-engagement, the existing client's position is protected and we decline the new work.

9. Warranties and limitation of liability

We warrant that services will be performed in a professional and workmanlike manner consistent with industry standards, and that our link acquisition complies with the Editorial & Link Building Standards. Beyond that, services are provided without further warranty, express or implied. To the maximum extent permitted by law, neither party is liable for indirect, incidental, or consequential damages, and our total aggregate liability is limited to the fees paid to us in the three months preceding the claim.

10. Indemnity

You will indemnify us against claims arising from materials you supply — including copyright claims relating to project photography and renders — and from statements about your firm's credentials or licensure that you asked us to publish. We will indemnify you against claims arising from our own negligence or from a breach of our published link standards.

11. Governing law

These terms are governed by the laws of the State of Texas, without regard to conflict-of-law rules. The parties will attempt good-faith resolution before formal proceedings, and any action will be brought in the state or federal courts located in Travis County, Texas.

12. Changes

We may update these terms; the effective date above reflects the current version. Material changes are communicated to active clients in writing before they take effect, and do not alter the terms of a signed statement of work already in progress.

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